Western Shooting Horse Magazine, December
2009
For Frank Turben, the more things change, the more
they stay the same. He still gets up ridiculously early in
the morning, getting to work way before most people
have opened their eyes. He still operates from his home
in the Arizona desert (Frank will never give up either of
those things he admits he's been spoiled over the
years). And the computer is still his primary tool and
companion, just as much as a cowboy relies on his
horse.
But it's been a year since Frank took a huge step and
left the Cowboy Mounted Shooting Association (CMSA). Since then, he's
found new opportunities and challenges and fun. So, we thought we'd
give an update on a man who has meant so much to mounted shooting.
A Quick Backtrack
But first especially for folks new to the sport we should replay Frank's
work with CMSA.
Turben discovered mounted shooting via a 1996 newspaper article. He
went to watch a shoot and decided he liked it. His first competitive match
came at End of Trail in 1997.
Pretty soon, Frank joined the team.
"[CMSA founder] Jim Rodgers brought me on board for my computer skills
back in '97," he remembers. ''And then my main emphasis became CMSA
and Cowboy Mounted Shooting. And that got to be all I did, except for a
few commercial websites on the side. They needed a website, they
needed a points system, they needed a database. So, I used my computer
skills to develop a program for CMSA."
All of that was crucial to the development of the sport. Just ask Jim
Rodgers: "Frank Turben was key to CMSA's success. He handled all the
day to day operations keeping track of points, memberships, and keeping
track of the details." The two traveled across the country, spreading the
gospel of mounted shooting and growing the membership.
But Frank was more than a mere numbers cruncher or computer geek.
The man knew and knows his way around a horse. He took home the
CMSA Reserve World Championship in '97 and '98. In '98 and '99 he won
the Reserve National title. And while he gave up active competition about
five years ago ("I just didn't have the time, since I was running the
matches"), he still rides as much as possible.
For all of his efforts as commissioner and board member, Frank (along
with Jim Rodgers) was in the first class enshrined in the CMSA Hall of
Fame.
Pretty good resume, eh?
A New Era
But by the end of 2008, changes were afoot with CMSA. Headquarters was
moving to Tennessee, and Turben (firmly planted in Arizona) began
considering other options.
Over the years, he's had his own company, creating and maintaining
commercial websites (which included CMSA), and he continued that. But
that didn't require much time.
Enter the Extreme Cowboy Association (EXCA). At the end of 2008,
legendary cowboy Craig Cameron was busy starting a new sport that
entailed riding through various courses of different lengths, terrain and
obstacles. It put a premium on not only a great horse but also on
outstanding horsemanship.
The Cameron name and reputation was enough to attract competitors and
members. But there was a need for someone who could help develop
member databases, a person who could create a points and scorekeeping
system, someone with experience in running the day to day operations of
an equestrian organization. The right guy' had to have a lot of computer
experience and be able to deliver a great website.
Sounds like the same sort of thing that Frank Turben had done with CMSA,
doesn't it?
So, on the surface, it looks like Frank was doing the same thing, just with
a different group. But it's not that simple. While CMSA entries are based
on the rider, EXCA's are based on both man (or woman) and beast and
several competitors ride more than one horse in a match.
Turben says that required a different approach. "Tracking the horse is a
real challenge. Say, when I buy a horse I may call him Buck. And you buy
him from me and call him Brownie. So, we had to develop a system for
tracking the horses."
New tracking system? Check.
So how successful have the initial efforts at growing the new sport been?
Try this on size: EXCA as of late September, when this article was being
written already had about 1,100 members. And Turben says the trend is
up: "We're growing about as fast as CMSA was just before I left."
The 2009 EXCA schedule included 70 events in 22 states from Maine to
Hawaii, culminating in the World Championship in Topeka, Kansas, in mid-
December. Not bad for a first year.
It's all happened so fast and so well that Frank Turben is kind of surprised.
"One of the challenges we face is to just keep things going like this," he
says.
But that kind of challenge and that kind of success is nothing new to Frank
Turben, The more things change ....
By Mark Boardman
Western Shooting Horse Magazine